Rauw Alejandro

In the year 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it was the top-streamed track at the time within six months. It was a combination of pop and reggaeton that attracted attention to Latin music but also reggaeton. The Billboard Top 100 included four mostly Spanish songs from 2016 and two songs in 2015. At the height of popularity for Despacito, 19 tracks mainly in Spanish were included in the Top 100. By 2020 it will have 41 tracks that fall into this category. Justin Bieber remixed Despacito 2017 with a version in two languages. In the following months, several artists collaborated with Reggaeton stars such as Drake and Bad Bunny with MIA (2018), Madonna and Maluma with Medellin 2019 In 2020, a few Reggaeton artists were complaining about the trend of their genre to the mainstream. But a newer generation such as Rauw Alejandro was keen to maintain the development. Rauw Alejandro incorporated electronic dance forms as well as other styles into his music.

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